Guerilla marketing catches one by surprise, and instantly generates a
ripple effect through the most coveted advertising holy grail: word of
mouth. When cars, such a large part of our typical lives, are thrown
into unique and wild advertising campaigns it's difficult not to tell
(Images via core77, artculture, graphics, kosmograd)
Wireframes models are indispensable to car designers, enabling them to
manipulate the shape of vehicles before they're created. How cutting
edge would a new car have to be to escape the confines of the computer
before it's even able to be produced? It's possible a random side street
holds the answer.
(Images via omgbestru4realz, paid4space, hastalacreative, mactalk, designboom, jetsetta)
Smartcars are not known for fulfilling the typical American car values:
Power, Looks, and Size, but it's hard not to be won over when they own
their small size as their biggest asset. Creative advertising equate
their economical qualities as similar to that of a bicycle, and their
small size is accentuated by being showcased in oversized vending
(Images via theinspirationroom, toxel)
Just try slipping this into the shopping cart without the wife seeing…
It looks like someone managed to fit this full sized Alfa Romero into a
typical shopping cart, though it definitely didn't escape notice.
(Images via theinspirationroom, funniest-commercials)
When would someone least expect a car advertisement? When they're
moseying down the beach looking for shells to add to their collection.
To add to the unexpectedness of such an encounter, these sand sculptures
are sure to trigger the ecologically minded subconscious into relating
these cars to nature.
(Images via businesspundit, guerillasushi, guerillapromos, guerrillasushi)
One of the few things worse for a car than getting a deep scratch, is
getting an overzealous paint job. Throwing paint liberally onto a car is
a great way to accentuate an advertisement that's straining to exceed
its boundaries, and an even better way to get tags wagging.
(Images via transportspecs, tomgooday, adsoftheworld)
The best guerilla ad campaigns are temporary, but thanks to the
elephantine memory of the internet, the best campaigns live on. One
can't get much more temporary than cars carved to the last detail out of
ice, casually parallel parked on a typical city street.
(Images via coloribus, gdpsu, francescomugnai, graphicdesignatl)
A billboard is most effective when it's parked in front of one's door.
There's a lot more room for creativity when an ad isn't stuck in a
rectangular shape hanging high above the road. One example of great
(though inefficient) marketing, are the empty wheel well graphics that
say "got insurance?" on the other side.
(Images via toxel, whatsalltheracquet, weedguru, paper-plane)
What's more fun than crushing a car? Nothing. That's why it's one of the
most effective and eye catching ways to advertise a product. These
products may not be larger than life, but at least they're larger than a
(Images via worldphotocollections, worldphotocollections, hotfunnynews, cartype)
Sometimes it's hard to take the billboard out of an ad campaign, so why
not spice it up with a life sized vehicle? Adding a little bit of flair
isn't conventional, especially when an ad campaign goes a little
(Images via dailyshite, adsoftheworld)
Guerilla campaigns don't only involve cars when new cars are involved. A
great message can be passed along and a little creativity doesn't hurt.
(Images via norcalminis, restartithere)
Mobile guerilla advertising bring the show on the road, catching eyes
and proving a point with every mile driven and every passenger's
attention caught. It's little doubt guerilla campaigns are the best way
to get people interested, though it's doubtlessly too expensive to do on
as large a scale as companies would like